Who Will You Look Up To?

The other day I was talking to a guy at the health club I just joined. (Never had spare time when I was working for someone else.) We started having a conversation about our personal trainers. If you aren't familiar with the phrase, these are fitness experts who are educated to figure out work-out routines based on individuals strengths, needs and goals.

In any case, Rick said something that struck me right in the middle of my eyes. "I got so overwhelmed reading all the books and fitness periodicals. Everyone has a different viewpoint of what works the best. I finally figured if I was going to strengthen my fitness, I might as well pick one expert, be attentive to them and follow their program."

Later, as I was driving my sore body home, I thought about how appropriate Rick's reply was to internet marketing. Everyone's an expert. (Even people who were unable to sell their first eBook.) And there are million programs, books, secrets, techniques and tactics that will work for you.

The problem is, you can easily fall into what my favorite business school professor called, "Analysis Paralysis". That's where a lot of people are drowning. They keep reading, and it gets in the way of really doing something.

***** I was guilty *****

I was guilty of this, too. I must have bought several hundred dollars worth of books and courses before I saw what worked for me, with my own internet business.

Fortunately, the expert I decided to follow was, in hindsight, an outstanding choice. And by following his advice and listening to his ideas, I have built up a couple of successful income streams.

I'm not telling you that my "guru" is the right one for everyone. The point is to select one or maybe a number of people you really respect, and model them. Of course, make sure they are actually successful in their own businesses first. But when you find someone you appreciate and whose style you like, listen to their tips and follow what they recommend in their writings.

***** Save Your Brain *****

Following this strategy can save lots of brain cells that you would put in shifting strategies and tactics. It avoids confusion and gives you a great point of reference from which to work.

You don't have to keep reading and searching for the latest eBooks. Assume your guru knows the latest tactics and will advise you of how good they work.

I'm not saying you never read from another eBook or eZine again, it's really that when you have one primary star you follow, it's that much easier to find your way, working from home.

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